How do you bring a 10-year-old video game to life? By celebrating the community that already did. I led the global social go-to-market and creative strategy for Netflix’s Arcane marketing campaign. Working closely with our agency partners, ThinkingBox and AntiSocial, I established Arcane’s social brand identity and tone of voice. My role extended beyond social content creative to include collaboration on assets across web, film, partnerships, experiential, client relations, and out-of-home (OOH) marketing.