I researched, developed, and pitched the strategic brand, community and creative vision for Riot Games Music, positioning it similarly to Disney Music and Lucasfilm Music. I established the brand's voice, tone, visual identity, and community engagement strategy. I led the holistic content and creative approach during my time at Riot, art directing illustrative assets, writing all copy, and designing assets. I also led our fan strategy, and led end-to-end marketing campaigns for all music releases.